A bit about our client
Hartley Botanic offer practical greenhouses and glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance.
The Challenge
As the manufacturer of ‘The Finest Glasshouses Money Can Buy’ Hartley Botanic need to reach an audience of potential customers who are interested in buying a quality garden structure.
The Solution
Hartley Botanic use insertions in the quality national newspapers to work strategically with the marketing and offers that appear in the monthly periodical magazines. Due to the nature of newspapers only being around for a short time it allows for more time sensitive offers and messages, unlike the monthly gardening and home interest magazine which have a much longer shelf life. As with the magazine ads they have strong branding, and put a big emphasis on the photography, showing the product off at its best in stunning garden locations.
