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As the name suggests, Relative is the pride and joy of brothers Simon and Robert Barlow. Born and bred in Bolton, we both have extensive experience within the advertising and marketing industry and are proud to have worked on a many leading brands across a wide range of sectors.

Go Outdoors, Bensons for Beds, Skipton Building Society, 3M, Premier Foods, Hartley Botanic Glasshouses, Gabriel Ash – just a few of the names we’ve had the pleasure of working with over the years.

There’s a saying that goes ‘You can choose your friends but you can’t choose your family’. However, we choose to work together because we believe that along with the rest of the Relative team, we make a real difference for every one of our clients.

We believe in what we say, believe in what we do, and believe that with the right people behind your brand, you can achieve any result. And once you’ve met us, you’ll believe it too.

“everything is relative except relatives, and they are absolute”
– alfred stieglitz

so why do these words sum up our ethos so effectively?

Because, just as Stieglitz’ quote suggests that family is everything, we too believe that it’s those closest to us that matter the most.

As a family run business, we know the value of looking after our own. Colleague or client, we treat all those we work with as part of the clan.

We work together and look out for one another. We understand how important strong relationships are and how such close bonds bring benefits for all. We trust and respect; listen, support and act; share goals and challenges and enjoy success together.

So while everything may be relative, Relative is absolutely the agency for you.

Be part of the
relative family

Simon Barlow

Simon BarlowCreative Director

Simon studied Ba(Hons) Textile/Fashion Design at University of Manchester, starting out in marketing as a designer 26 years ago, when people still used pens – oh the evocative smell of magic markers and cow gum! He is “the oldest member of the team”… by far! But still enjoys Playstation games. A man of habit and routine, when Simon goes into the local coffee shop they just hand him his drink, no need to ask what he wants. A big fan of Prince, the purple one not Harry 🙂 ! And a fan of music in general. As part of the team, Simon oversees the creative work, understand what the clients need and inspires the team.

Robert Barlow

Robert BarlowManaging Director

Robert started off in admin, working for a marketing agency based in Manchester, before deciding he wanted to go to university and gain his HND followed by a BA Hons Degree in Business Finance with Marketing. Since then Rob has worked his way up through the ranks and now holds the position of The Oracle at the office! But unfortunately, unlike the character out of The Matrix, he doesn’t have all the answers for the team (but that doesn’t stop the questions)! Rob never says no to a hot drink (tea or coffee) to help keep his mind stimulated. He spends his time working on the business development of the company, liaising with clients and managing the work flow. And most importantly spends a lot of time working on the personal development of the team… answering questions!

Gail Escott

Gail EscottFinancial Controller

Gail is a qualified ACCA and AAT with over 15 years experience in finance. She is a chocolate addict, to the point of raiding office cupboards for supplies if anyone is daft enough to leave theirs unlocked 🙂 As part of the team, she holds the purse strings at Relative and manages the finances.


Daniel Gregory

Daniel GregoryWeb Developer

Danny studied Art and Design at MANCAT and later at Bolton Community College. Since then he has moved away from design, finding that he’s much happier programming. He has an unhealthy obsession with Quavers and hummus. At Relative, he spends the majority of his time developing (mainly WordPress) websites for clients.

Tina Fogg

Tina FoggOffice Manager

After working 20 years within the logistics industry, Tina decided she wanted a career change and joined the Relative team in April 2018. Originally from Wolverhampton, she is a self-confessed football fanatic and a huge fan of Stevie Wonder. As office manager Tina deals with the day to day enquires ensuring the smooth running of the office.

Mark Spencer

Mark SpencerPhotography & Video Production

Mark has been on the ‘Client side of the fence’ for many years in various sales and marketing roles with photography and film running in the background as a passion. Once a year, he plays a traditional football game that runs over two days with 8 hours/day game time. Mark offers a “White Label” service for video production (see website) and works as an extended member of the Relative team.

Adam Waring

Adam WaringSEO & Content Strategist

Adam has been involved in digital marketing for over 10 years and developed the love of all things marketing after running his own company selling baby goods. He used to be in a band, and after a gig in Ibiza, gave Groove Armada a lift back to the airport. He is SEO & Content Strategist, so he is responsible for integrating digital marketing channels in terms of SEO, driving website traffic and increasing return on investment.

Rachel Lilley

Rachel LilleyGraphic Designer

Rachel worked for 10 years in marketing and communications for brands such as ASICS and Regatta. When she had her little girl, she took the opportunity to strike out on her own. A synchronised swimmer in her younger days, she is an obsessive snowboarder and loves being in the mountains. As a graphic designer, Rachel brings clients’ visions to life, helping them to get noticed and their businesses to thrive.


Mia Adam

Mia Adam Senior Digital Account Executive

Mia started at another Manchester-based agency as a social media apprentice at a small integrated agency in the travel sector, then moved to a retail and property agency as an Account & Social Media Exec. Love doing accounts as I am a proper people person and can chat for England! She is obsessed with any of the Real Housewives franchises, especially New York and New Jersey. Mia has size 2 feet, they haven’t grown since she was 10 and is in the top 10% of fundraisers for Prevent Breast Cancer. She the middle man between a creative and our clients ensuring work is delivered in a timely manner and that what is delivered hits the brief and is on-brand.

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