How to understand your target audience
Marketing is all about understanding your target audience; where they are, what they are doing and what they are saying. In…Posted on
Top digital mistakes businesses make
As of July 2020, 4.57 billion people worldwide were active on the internet. That’s 59% of the global population. Therefore, it…Posted on
Brands Killing Tone of Voice
Tone of Voice is a big part of brand identity and we recently discussed why it was important. Getting it right…Posted on
Why do you need a tone of voice?
Standing out from the crowd is important for all brands, especially in a world saturated with content. Therefore, you want to…Posted on
Managing your Resources
When you run a small business, you’ll know how important it is to ensure that everything is managed efficiently. However, you’ll…Posted on
How to de-stress yourself as a small business
We all know that office life can be stressful at times, from meeting deadlines and finishing ad hoc work to pitching…Posted on
Remote Working Tools
If it’s been said once, it’s been said a thousand times, the outbreak of coronavirus created a strange time for workers…Posted on
Post Crisis Planning
Over the last few months, many businesses have been either working a little or not working at all. And, with many…Posted on
Things you need to remember in times of crisis
When the coronavirus lockdown happened, it created unprecedented times for businesses across the world. Alongside huge levels of uncertainty, the year…Posted on
How to choose which social media platform is best for your business?
With nearly 3.5 billion social media users worldwide, social media marketing is key to all business strategies. That said, like all…Posted on
How can I work on my ROI?
When running a business, everything needs to be worth it. That means ensuring everything you spend has a value and brings…Posted on
Most common business mistakes when it comes to your marketing budget
If you’re a small business, every penny counts when it comes you your spending, which is why you need to ensure…Posted on