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About our client

Tyrers Coaches specialise in luxury coach hire for day trips, continental work, school transportation, sporting groups, theatre and concert trips.

The Challenge

We have a strong relationship with Tyrer’s coaches and when they asked us to re-develop and update their website to give it a more modern look with improved functionality we knew how to tackle it. The dated looking website they had at the time wasn’t reflecting the growing success of the business and wasn’t giving off the right impressions. The main problem for Tyrer’s was that any of their updates to their old website had to be hard coded, which is very time consuming and they would’ve preferred a centralised space to upload and manage all their content with less hassle.

Another one of their problems was that their website wasn’t responsive and due to the digital shift and users predominantly navigating on handheld devices they needed a website to fit their users screen resolutions. Not having a responsive website, users would leave because the content was unclear and hard to see. Tyrer’s have also asked for their website to be optimised for search engines, so that they result above their competition for keywords they want to be found for.

The Solution

Because we are well aware of the brand and know how they want to represent themselves as a business it wasn’t a problem coming up with a new design to fit their requirements. The new website illustrates their brand, professionality and looks much more modern. They now have a centralised space where they can log on and upload and manage their own content because the new website is built in WordPress. We resolved the problem by adding a responsive design to the website, so now visitors can view the content clearly one any device no matter what screen resolution. To enhance their visibility on search engine results pages we have created keyword rich user friendly content that helps boost their rankings for keywords they want to result for.

By doing this we have seen a significant increase in their google rankings for the search terms they want to rank for. They have also overtaken some of their competition for these search terms.

What the clients are saying;

‘We have used Relative Marketing now for a number of years. They are a one stop shop for all our marketing needs from email marketing campaigns, building and hosting our new website to constructing our paper advertisements for local and national press. We see Relative as an extension to our business, that is the relationship we have with them as they make us feel like they care about how our company performs. With their help we have grown our business by close to 50% in the last three years and will continue to use their expertise going forward to stay successful!’  – Matt Buckle, Director Tyrers Coaches.

‘Relative Marketing are professional and friendly, they respond quickly and look after their customers. Our new website has been a hit with customers old and new. Keep up the good work Relative!’ – Rachel Buckle, Marketing

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