About our client
Cycle Safety Shield is a collision avoidance system specifically designed to only detect pedestrians, cyclists and motorcycles (PCM) on the left hand side of the vehicle. This is also the same on the front of the vehicle with the addition of the headway vehicle detection on the front.
This video was created to help explain how the product worked and illustrate why it was necessary. An animation was chosen to help keep down costs, otherwise it would have meant closing down roads, hiring large trucks and paying stuntmen to film.
The 3 dimension rendered vehicles and characters in a stark white background helps concentrate the viewers eye on what is happening without added background distractions, keeping the film simple and to the point.