About our client
Apropos has been designing, manufacturing and installing bespoke glass and aluminium structures, that are both beautiful and functional, for over 50 years. They have a rich heritage and vast experience working with glass buildings of all kinds.
To create an eye catching direct mail piece to be sent out via Royal Mail to their existing database of leads.
We created an intriguing design that only hinted to the reader who it was from by the colour that were used, as all the literature produced for Apropos was printed in a special silver including the brochure, quote folder and business cards.
We also made a decision to produce the mailer at a cost effective size in order to keep printing and mailing costs down, so the whole piece was no bigger than an DL envelope when package together.
The mailer offered existing leads a discount if they committed to purchasing before a certain date and this generated a great spike in sales during what was normally a quiet period.