When it comes to your business, regardless of size or industry, there’s one thing you’ll always need; words.
From your website to printed materials, without words, showcasing your brand or offering would be impossible. Studies have found that individuals are more likely to purchase from a brand after reading good quality content. Therefore, hiring a copywriter is key to the success of your business.
While some don’t consider hiring a person or agency to provide words as important, after all, anyone can put a sentence together, there’s a huge difference between writing words and knowing the words to write.
A skill that’s crafted over years of experience, hiring a copywriter is pivotal to the success of any business.
What is a copywriter?
A copywriter is someone who just writes words, right? Wrong!
While writing is the core of what a copywriter does, these individuals collaborate with business owners and brands to expertly craft copy that’s personal to them, geared towards building the brand and attracting customers.
From catchy slogans and straplines to tone of voice documents and whitepapers, copywriters create various types of copy, such as:
- Blog posts
- Social media copy
- Home pages
- Landing pages
- Service pages
- Product descriptions
- And much, much more
Why you need one
If you’re sat there and you’re still thinking ‘do I need a copywriter’, we’ve highlighted the two main reasons that your business requires a dedicated wordsmith.
You’re not a copywriter
Even if you know your business and sector like the back of your hand, the bottom line is, if you’re not a writer, you’re not a writer. There’s nothing wrong with this, and as a business owner, chances are, you’ve worked hard to know what it takes to be the best in your field. A copywriter has done the same, working for years to create the perfect copy for a whole host of businesses, which is why it makes sense to capitalise on their expertise to promote yours.
You’re too close to the business
The inner workings of your company will take up a large portion of your time. This can prevent you from seeing the bigger picture, and, while an expert in your field, marketing this knowledge may not be your strong point. That’s why choosing someone who’s not immediately close to the business to write the company’s content will ensure it’s written with a customer, rather than a business, perspective.
What a copywriter provides
Now that you know what a copywriter does and why you need one, what exactly does a copywriter bring to the table? Then answer to this; many things. Let’s take a look, shall we?
Clean and concise copy
Good writing isn’t a quick five or ten-minute job. Engaging content will often be re-written several times to ensure the content gets to the point straight away. With a huge number of visitors only staying on your page for 15 seconds or less, it’s helpful to have copy written by someone who can summarise three-paragraphs in a single sentence.
Style and substance
You want your copy to have flair, but you also want it to get the key messages across. With research being a big part of writing, copywriters will be able to gain an understanding of your tone of voice and company to create persuasive copy that’ll engage the audience.
When creating copy yourself, the chances of making mistakes are heightened. A copywriter will be able to catch those issues straight away, preventing anything from going live or to the printers before it’s too late. With approximately 92% of typists making eight mistakes per 100 words, it’ll pay off to have someone on-hand to catch those dreaded typos.
Your marketing strategy is important for driving sales. Writing is a key part of the overall strategy, after all, you can’t sell something without words. Therefore, having someone to create strong words for print and digital, or an agency to manage everything, will be hugely beneficial.
Various voices in one
If you have a large customer base, chances are, you’re trying to hit several demographics at once. This doesn’t work. Hiring a copywriter, however, will be a step in the right direction. Juggling several tones of voice documents and customer profiles at any given time, a copywriter will know exactly how to reach different audiences by slightly tweaking a message, helping you to reach everyone with small changes you may have overlooked.
In the digital age, it’s important to be original when it comes to copy. This can be difficult at times, especially when writing about similar products or services over and over again. With years of crafting web copy, a copywriter knows the importance of staying away from duplicates and will be able to make everything, no matter how similar, feel fresh and new.
The benefits to your business
Finally, let’s take a little look at the benefits a copywriter will bring to your business.
Running a business is hard work, which makes taking time to create copy an unnecessary distraction. Even if you pass this job on to someone else, it’ll distract them too. Hiring a professional to write your words will save time within your business, which can be directed elsewhere.
Reach the ideal buyers
Because a copywriter will be writing with a customer perspective, they’ll be able to understand what potential customers want to hear, rather than what you want them to hear.
Make the journey easier for customers
Once they’ve grabbed the attention of the customer, a simple and concise copy will help them to navigate your website, making it easy for customers to find what they’re looking for and what you’re selling.
Sales, sales, sales
Excellent copy, posted regularly, is a great way to grab the attention of online consumers. From blogs and email to social media and your web pages, with enticing content comes increased organic traffic, helping to improve brand awareness and sales. It’s been found that by publishing just one blog per week, coupled with strong social and email marketing can increase traffic by up to 153%.
A dedicated copywriter sounds good right now, doesn’t it? At Relative Marketing, we provide a full copywriting service to ensure you have the right words for your materials. Whether it’s online or print, we can do it all, get in touch today and find out how we can help you.