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Are your marketing efforts effectively representing your brand? Is your strategy gaining you the desired results, or does it feel like you’re throwing spaghetti at the wall, hoping something sticks? These are pertinent questions that can cause significant angst among businesses striving for growth in a congested market space.

Trying to navigate the complexities of digital marketing while running day-to-day operations can quickly become overwhelming. Keeping up with the constant updates and changes requires a significant investment of time, resources, and expertise. And for businesses, particularly small and medium-sized enterprises (SMEs), staying ahead of the curve can be a daunting task.

Additionally, the digital marketing landscape is highly competitive, with businesses vying for visibility and engagement across multiple platforms. Failing to adapt to the latest trends and techniques can result in lost opportunities, decreased online presence, and ultimately, a decline in revenue.
This challenge often leads businesses to a critical decision point: Should you strengthen your in-house team or partner with a specialised digital marketing agency?

Let’s explore why enlisting the services of a digital marketing agency, particularly Relative – a local digital marketing agency Bolton, may be the strategic pivot your business needs to thrive in today’s digital domain.

Resource Allocation and Efficiency

Attempting to do things in house can be a daunting task, especially for businesses with limited resources and expertise. Larger companies may be able to build a dedicated digital marketing team in-house, but even this takes time and budget. For smaller businesses, digital marketing can be resource-intensive, often taking personnel away from their day-to-day tasks and eating up precious time away from their core activities.

Maintaining a consistent brand presence across multiple platforms requires a significant investment of time, effort, and specialised knowledge. Working with company like Relative means that we stick to budgets and timelines, and bring to the table a team of specialists who have the time to dive deep into your marketing efforts. Ensuring high efficiency and freeing up your internal resources to focus on what they do best – running the core aspects of your business.

Access to Tools and Insights

Data-driven marketing is essential for businesses to stay competitive and make informed decisions.
Collecting and organising data from multiple sources can be time-consuming and complex. Digital marketing campaigns often involve various channels, such as social media, email marketing, search engine optimisation (SEO), and digital advertising. Consolidating data from all these sources requires specialised tools and skills, which may not be readily available within your organisation.

Also, being able to quickly interpret the collected data and extracting meaningful insights is crucial. Without a deep understanding of analytics and industry best practices, businesses may struggle to identify patterns, trends, and opportunities for optimisation. This lack of expertise can lead to misinterpreted data, incorrect conclusions, and ineffective marketing strategies.

Digital marketing agencies have access to premium tools and analytics platforms. These tools are often prohibitive in cost for individual businesses to license but an experienced agency will allow your business access to the insights and benefits that these tools can bring.

Perspective and Experience

An external agency brings a fresh perspective and broad experience, having likely worked with a multitude of clients and industries. This variety of experience means agencies can draw on what’s worked elsewhere, applying best practices and innovative strategies to your marketing efforts. Moreover, an agency like Relative can provide localised insight alongside wider national or international trends, giving your marketing a well-rounded approach.

Sometimes it is also beneficial to partner with an agency that has in depth experience in your particular industry. For example, at Relative we specialise in supporting the home and garden sector. This specialised industry knowledge means that we can bring our experience of what has worked, and what hasn’t, for other clients to your business. Whilst always ensuring that our strategy and solution for you is tailored specifically to your business and goals.

Scalable Resources to Meet Changing Business Needs

Having an in-house marketing team often means being constrained by limited resources and a fixed headcount. As your business grows and your marketing needs evolve, you may find yourself understaffed and unable to keep up with the demands. Or you could find that the people you hired for your last marketing campaign are no longer needed anymore and are a drain on budget

A digital marketing agency, on the other hand, offers a scalable solution. With a pool of specialised talent and resources that can be easily ramped up or down based on your specific requirements.

By partnering with an agency like Relative, you gain access to a flexible and agile workforce that can seamlessly scale to meet your evolving business needs, allowing you to stay ahead of the competition and capitalise on emerging opportunities.

Being ‘outsiders’ also means that we are able to have the ‘difficult’ conversations that may not be possible in-house. Such as, critiquing current strategies, processes, or branding. An outside eye can often yield results that aren’t possible in-house because of fear of ‘upsetting the apple cart’.

Potential Cost Savings of Outsourcing Digital Marketing

As mentioned above, maintaining an in-house marketing team can be a significant financial burden for businesses, especially small to medium-sized enterprises. While the initial notion may be that hiring an agency is a larger investment than managing marketing in-house, the long-term ROI can paint a different picture. Hiring and retaining skilled professionals, providing ongoing training, and investing in the necessary tools and software can quickly add up.

We’ve also had experience of businesses that have hired people in-house, just to find that they spout buzzwords and industry jargon, but don’t really know what they’re doing or talking about. In these instances hiring the wrong person can be an even bigger cost to your business, both in terms of revenue and a drain on time.

We work with efficiency and precision to meet your goals, often leading to faster and more pronounced results.

Choosing the Right Agency

Of course, the caveat here is finding the right agency – one that understands your business goals, aligns with your vision, and has a proven track record of delivering results. We are proud of our comprehensive and results-driven approach, and we value transparency and collaboration. We will always be honest and upfront, if there’s something we don’t think we can help you with we have the external resources and contacts to find a suitable solution.

In essence, leveraging the expertise, efficiency, and fresh perspective of a dedicated marketing agency can be the catalyst your business needs to elevate its digital presence and drive tangible growth. It’s about choosing a partnership that transforms potential into performance, navigating the digital marketing realm with expertise and insight.

Get in touch with us today so that we can chat to you about your goals and specific support and solutions.

Luke Burnett profile picture

About the author

Luke is Relative’s Senior Project Manager, with experience of delivering projects from traditional press and high-volume print campaigns, to SEO & content marketing, and website design & development. His role involves building relationships and working closely with clients, design and digital development teams.

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