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Website design

The fundamental thing that you must keep in mind when it comes to your website is that your website is your digital shop front, so it needs to portray your brand accurately to communicate who you are as a company and what you provide. Everything else flows from this main idea. You may have a great-looking site but if it’s not designed to help you connect with new customers or drive more web traffic, then it’s not doing its job. Sties that succeed all have one thing in common; they understand their target audience, they know what they want and provide a user experience that meets those expectations, every time.

When it comes to what is the most important thing in website design, the answer is simple – functionality. The best websites not only have great content and aesthetics, but they are also functional. A website that is easy to navigate, loads quickly, and provides useful information will keep visitors engaged and increase the likelihood of conversions.

Functionality in website design

A website design can be complex and detailed, or simple and effective. The best designs are those that are easy to use and appealing for both your customers and search engines.

A good website should be accessible and easy to use, with a navigation system that’s easy for visitors to follow. Your web design should also be responsive across all devices ­– from desktop computers to tablets and phones.

Functionality is key to a good website design. If your website doesn’t function well, you’re wasting your time and money. Aesthetics are important, but they don’t matter if the user experience is bad because of poor functionality.

For example, say you have a site selling products online: You would want it to look nice and be easy for customers to navigate around the site so that they can find what they want quickly and easily without having any problems. However, if those same customers find themselves unable to check out because there’s no way for them to pay for their purchase or input the relevant information, then no amount of beautiful imagery and design will make up for this problem

Instead it will just frustrate visitors who likely won’t come back again, even if these issues are fixed.

The importance of accessibility in website design

Accessibility is a broad term that encompasses many different aspects of a website. It’s important to keep in mind that accessibility isn’t just about making sure people with disabilities can use your site, it’s also about making sure everyone else can as well.

Here are some things to think about when considering accessibility:


  • Navigation – your website should be easy for visitors to navigate through. You don’t want them getting lost or confused by anything on your site, so make sure everything has an obvious name and function. If there are multiple ways into content (links, menus, etc.). Be sure they’re clearly labelled so users know where they’ll end up if they click somewhere new.


  • Usability – This includes making sure things like buttons work properly when clicked or tapped – otherwise users won’t get the experience you want them to.


  • Consistency – A consistent look, feel, and message helps users trust your brand and identify what makes your site unique. This increases the likelihood of repeat visits. Consistency also improves usability by avoiding overwhelming users with too much variation in content or design on a single page. This ensures users feel in control of their experience with the site.

UX is King, content is Queen

The content of your website should be interesting, informative and engaging. It also needs to be relevant to your target audience. The last thing you want is for people who visit your site to get bored or annoyed with how hard it is for them to read through all the information on there.

Your customers are what drive success for your business, so make sure that they are at the heart of everything you do. You should consider their needs first when designing a new site or revamping an old one.

The next step is figuring out how you can use your website to help them achieve their goals faster and easier than ever before. This means giving them quick access to information they need without having too many clicks between them and their desired result (if possible). It also means making sure that all pages load quickly so there isn’t any lag time between clicking on something and getting results back from it – and this includes images as well.

Website design Manchester

If you’re looking for the best website design Bolton, Greater Manchester has to offer, then you’re in luck. Our experienced team will help you create the perfect site for your business. We understand that each project has its own unique needs and we are committed to providing high quality solutions. We can develop brand new websites or update existing ones so that they will perform well across all devices. You can put your trust in us to create the perfect site for your business.

If you would like to know more about website design, or any of our specialist services, we’d love to help. Get in touch on 01204 493382 or [email protected]

Luke Burnett profile picture

About the author

Luke is Relative’s Senior Project Manager, with experience of delivering projects from traditional press and high-volume print campaigns, to SEO & content marketing, and website design & development. His role involves building relationships and working closely with clients, design and digital development teams.

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