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An SEO expert walks into a bar, bars, pub, tavern, public house, British pub, drinks, beer, alcohol…

Jokes aside… SEO (Search Engine Optimisation) is not about overusing keywords; it is much more than that. It will increase organic traffic and boost your website’s ranking if you know your keywords and use them in the right way.

What is SEO? Search Engine Optimisation Explained…

The purpose of SEO is to rank as high as possible in the search results on search engines. You can generate more organic traffic to your website with better placement on search engines, like Google for example.

There are several ways to optimise your website. Google has over 200 signals that they use to determine the website’s relevance and value in the search results. All these signals can be separated into two main groups: on-page and off-page. Also, the analysis part itself is a large part of the work when creating your SEO strategy. That’s the one that creates the basis for all the optimisation you do.

5 quick SEO tips for better ranking

1. Check your organic traffic

On the search engine, you want to focus on and look at what percentage of the traffic to your site is organic. That percentage says a lot about how well the content and keywords on your site are performing.

2. Prioritise keywords based on your visitors

What is the goal of your SEO strategy? The answer to that question should be to drive more traffic to your site. Popular keywords can bring in a lot of traffic but to receive good-quality traffic, you also need to specify and rank for the keywords based on your target group’s interests.

First, you need to know your target group and the type of visitors landing on your page. Go into your analytics and have a look at the visitors to get a better insight. Then, curate the content on your website so it benefits your target group and includes relevant keywords. Relevant keywords are what your visitors will search for in the search engine and what they want to have an answer to when they click on your website.

By providing content that is more relevant to the target group you are encouraging your visitors to stay on your website for a longer duration and potentially explore more. In return, this shows search engines that your content is valuable, and your website will gain more authority and relevance from this.

3. Adjust the call-to-action on your landing pages

A common problem on websites is a bad call-to-action, for example, buttons and links that invite the visitor to do something (order, see products, contact us, etc). With an unclear call-to-action, you lose the interest of visitors, and your website or campaigns are probably not operating at their full potential.

You can significantly increase the conversion rate by reviewing your call-to-action and making them as clear as possible. This applies above all to your organic landing pages. Put yourself in your visitor’s shoes and review whether your CTAs are clear enough or not.

After optimising your CTAs, you will hopefully increase your click-through rate on your website, which is another signal to search engines that your website is relevant and is providing value to its visitors.

4. Shorten your site loading time

Many technical factors affect how your website ranks, such as how fast is, how mobile-friendly it is, how relevant the content is to the visitor, and how UX-friendly the content is. Technology affects how your visitors behave and navigate your website. Having a slow-loading website is a common problem for many businesses. Reducing large image files is an easy method to increase your website’s speed. Doing this can shorten the loading time, contributing to a better ranking.

4. Adjust the offer according to your SEO

In SEO work, it’s not uncommon to discover a new target group or a new area of use for products or services. Your visitor’s search behaviour may reveal a demand for something you don’t offer today – a new business opportunity.

Look at the opportunity to design products and services based on your SEO insights, to differentiate yourself more clearly from your competition. Maybe you should even do a rebrand?

Through SEO work, you can be responsive to your visitors and customers and take your offer to a new level.

Boost your website with SEO and remember, you know you are desperate for an answer when you look at the second page on Google!

If you would like to know more about SEO, we’d love to help. Get in touch on 01204 493382 or [email protected]

Luke Burnett profile picture

About the author

Luke is Relative’s Senior Project Manager, with experience of delivering projects from traditional press and high-volume print campaigns, to SEO & content marketing, and website design & development. His role involves building relationships and working closely with clients, design and digital development teams.

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