Marketing Automation – Behavioural based marketing, Optimising your marketing efforts.
What is marketing automation? Marketing automation is a buzzword that has been floating around the digital marketing industry for some time…Posted on
Starting A Career In Digital Marketing
Looking Back After landing a full time position at Relative, achieving my City & Guilds Level 3 Diploma in Digital Marketing…Posted on
How Does Marketing Automation Work?
Marketing automation works by using cookies installed in a website visitors web browser. This enables the software to track the visitor…Posted on
Content Marketing Trends In 2017
New Year, new marketing opportunities. There is no better time than now to involve your business with content marketing as the…Posted on
Is Advertising On Facebook Really Worth The Extra Cost?
Businesses, big and small, are always attempting to develop their online presence and the use of social media platforms to expand…Posted on
Content Marketing Sins
Some people are under the impression that content marketing is easy, but anyone who has tried knows writing engaging content that…Posted on
Digital VS Traditional Marketing
Explanation Marketing has been around for decades, and only until recently it consisted solely of outbound strategies using platforms such as print…Posted on
The True Value Of Email Marketing
We’ve all heard of email marketing. We all know it’s utilised by a multitude of businesses globally. We all hear it…Posted on
Why Is Quality Web Content So Important?
Web design, when done correctly, can visually represent your reputation as a business. However, it’s the quality web content that drives prospective…Posted on
Understanding The Marketing Mix And The 4 Ps
Earlier this year, Apple Inc. announced a first quarter net profit of $18 billion and a second quarter net profit of…Posted on
A Simple Visualisation For Marketing Performance
Over the past 15 years I’ve met with many SME’s and spoken to the board of directors at larger companies and…Posted on
Why Businesses Should Be Thinking About The Mobile Web
The Internet has changed the way we go about our daily lives. From checking our email, staying in touch with family…Posted on