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Are You Finding The World of SEO a Bit Confusing?

Does it feel like you’re not sure if things are going the way they should or if the investment is even worth it? Are you overwhelmed with technical jargon? Left scratching your head, wondering exactly what services are being delivered each month?

You might feel like despite your best efforts your SEO performance isn’t improving as expected. Indeed, the everchanging landscape of SEO, shifting search behaviours, continuous evolving Google algorithms, and emerging best practices can leave you with a sensation of spinning your wheels in the mud, going nowhere.

If so, you’re not alone. These concerns can weigh heavily on anyone investing time and resources into an SEO project. It’s natural to question if you’re doing more or less than your competitors, or if you’re staying in line with the latest best practices. We’ve all been there; tempted by partners promising the earth, only to deliver little for their fee.

All of this can leave you feeling frustrated, confused, and ready to give up. It’s hard to stay confident you’re pursuing the right strategy when the sands are constantly shifting beneath your feet. But taking a step back and working with seasoned SEO experts can help provide much-needed clarity and direction.

A Closer Look at Common SEO Challenges

Your SEO strategy might be stumbling over several common hindrances, so let’s shine a spotlight on some of these frequent challenges:

  • Lack of visibility: Your website is the modern storefront, yet if no one can find it, how will they know about your amazing products and services? Search engines are the highways of the internet, and without proper signage (entailing SEO), your business is located on a deserted street.
  • Time-consuming SEO practices: Proper SEO is an ongoing endeavour that requires time and a methodical and committed approach. Consistent dedication to tasks such as keeping up with algorithm changes, conducting keyword research, analysing data, and creating compelling content is crucial.
  • Content that fails to engage: Your website content should look to engage users and convert them into loyal customers. Focusing on writing content that is solely for search engines can be dangerous. It needs to be well-written and generate interest from your readers to create engagement and, most importantly, inquiries or leads.
  • Thin content that lacks depth: When someone lands on your website, if you want them to contact you, you need to impress them and demonstrate that you know what you are talking about. The content you offer should meet their needs or help them in some way. Therefore, it is crucial to provide quality content. This perspective is also supported by search engines – Google uses standards known as E-A-T (expertise, authoritativeness, and trustworthiness) to determine quality content.
  • Technical issues: Google’s page experience metrics prioritise secure, mobile-friendly, and user-friendly pages with quality content, to ensure a positive visitor experience. This strategy enhances user engagement while lowering bounce rates. Fixing these technical problems also ensures Google can easily crawl and index your site.
  • The avalanche of analytics: Although data is both valuable and powerful, without the right skillset to monitor, analyse, and apply it, it merely accumulates in the background, offering no real benefits.

Frustrated by Lack of Results?

It’s understandable to feel frustrated when you don’t immediately see your website traffic and rankings skyrocket overnight. SEO relies on building authority and trust with search engines like Google, which takes patience. Focusing solely on short-term results can lead to disappointment.

The key is tempering expectations, while implementing best practices that do pay off in the long run.

SEO requires a measured approach where implementing best practices progressively builds momentum. Optimising your site to focus on the user experience and foster customer satisfaction and retention yields long-term results. Enhancements like technical optimisations, content quality, and responsive design are vital, as they not only improve customer engagement but also serve as crucial Google ranking factors. A user-centric website not only satisfies visitors but also climbs the search engine rankings, nurturing ongoing digital growth.

Stay focused on the big picture. Thorough research and careful planning are crucial. By ensuring you and your partner conduct research before you get started you can get a better understanding of the investment needed, how competitive the market is for your sector, where you stand against the competition. Are there relevant search queries and keywords for your product and services? All these factors should guide your understanding of the time and financial commitment needed to reach your goals — paving the way for a focused, result-oriented SEO strategy.

Overwhelmed Managing In-House SEO?

Handling SEO in-house can be a daunting task, particularly when juggling limited resources and time. Balancing everyday business responsibilities alongside comprehensive SEO management often becomes challenging as there are only so many hours in a day.

Even large companies often find themselves understaffed when it comes to skilled SEO professionals. And many businesses have just one person handling their entire digital marketing effort. For small teams without dedicated SEO expertise, it’s nearly impossible to implement ongoing optimisation and stay on top of algorithm updates.

Trying to DIY SEO without proper knowledge frequently leads to mistakes that harm search visibility. Well-intentioned efforts may even violate search engine guidelines and result in penalties. For most companies, attempting to handle SEO in-house while lacking capabilities and time leads to mediocre results at best.

SEO infographic

Missing Opportunities to Improve

It’s easy to miss opportunities for improving your SEO when trying to manage it yourself without expertise. An experienced digital agency will conduct a detailed audit identifying issues you may have overlooked. This includes technical problems like site speed, broken links and metadata errors which can negatively impact rankings. An agency will also evaluate topics and keywords you could be targeting but are missing out on. With an in-house perspective you can miss competitor analysis and industry benchmarking that provide ideas for content and backlink building. A fresh set of eyes helps uncover quick wins and long-term strategies you didn’t know were available. Don’t leave easy SEO wins on the table – work with experts who can guide you to capitalise on every opportunity.

The Difference SEO Experts Can Make

Feeling lost, frustrated or overwhelmed doesn’t mean you need to discard your SEO efforts entirely. Engaging with a digital marketing agency specialising in SEO can provide the traction you might be lacking. Here’s how:


  • Expert SEO knowledge: An expert agency lives and breathes SEO. Such agencies stay ahead of trends, understand ever-changing algorithms, and refine strategies that deliver results. They’ll make your website more than just aesthetically pleasing – they’ll make it discoverable.
  • More time, better results: The time you spend struggling with SEO can be more productively used elsewhere in your business. Outsourcing your SEO efforts to an agency can result in efficient strategies that amplify your visibility while freeing you up to focus on your core business.
  • Content with clear intent: From engaging blogs to videos, a professional digital marketing agency is proficient at crafting content that resonates with your audience, tells your brand’s story effectively, and steadily ascends the SEO search rankings.
  • Turning analytics into action: Instead of letting invaluable data collect dust, agencies have the know-how to use it to drive insights. They can adjust campaigns in real-time to align with your business’s ever-evolving needs, ensuring your SEO strategy is always following the path towards success.
  • Persistent optimisation: SEO is a journey, not a destination. A competent agency provides ongoing optimisation, ensuring that your digital presence never falls behind the curve, but maintains positive momentum.

Implementing an SEO Strategy

Working with a digital marketing agency like Relative takes the guesswork out of SEO. Rather than fumbling in the dark searching for solutions, an experienced agency will develop a targeted strategy tailored to your business goals.

We start by conducting extensive research to identify your target customers, top competitors, and optimisation opportunities. Using the latest SEO techniques and tools, they’ll map out a plan to increase your visibility in search engine results pages. This strategic approach is far more effective than sporadic DIY tactics.

With Relative, you’ll get a step-by-step strategy focused on driving real business growth. Common elements include:

  • Keyword research to find high-value search terms aligned with your products and services. This helps you rank for searches that convert.
  • An effective link-building plan to boost domain authority and improve search engine trust.
  • Optimising website content for search engines without compromising user experience.
  • Fixing technical issues like site speed, broken links, and site indexing problems.
  • Producing engaging, relevant content that also ranks well.
  • Monitoring positions and fine-tuning efforts over time.

The right SEO strategy helps enhance your website’s ranking in search results that are relevant to your target audience. The ultimate objective is to boost visibility, leading to an increase in qualified traffic, improved lead quality, and ultimately, more sales. Collaborating with an experienced agency can offer you a long-term strategy, a deeper understanding of your actions and their significance, consistent growth from improved results, and the confidence to know that adhering to SEO best practices can contribute to your business’s growth.

Driving Real Business Results

When you partner with SEO professionals, you can achieve dramatic improvements in your organic search performance, traffic, and conversions. Rather than struggling alone, you’ll have experts to optimise your website, content, and technical SEO based on the latest best practices.

We have helped businesses across many industries accomplish their goals through our data-driven approach. Our clients see significant returns on their investment in our SEO services. We know how to move the needle so you start achieving your goals month after month. With an experienced team dedicated to your success, you’ll finally get the results you want from your SEO.

If you would like help with your SEO strategy, we’d love to help. Get in touch on 01204 493382 or [email protected]

Luke Burnett profile picture

About the author

Luke is Relative’s Senior Project Manager, with experience of delivering projects from traditional press and high-volume print campaigns, to SEO & content marketing, and website design & development. His role involves building relationships and working closely with clients, design and digital development teams.

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