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Brief History Of WordPress

Currently a very popular platform for individuals and businesses, WordPress has grown and developed over time to accrue millions of users and is classed as the world’s go-to choice for content management. One particular feature that has ensured its rise to the top is that it is open-source and free to use, giving users a large amount of freedom and complete control when it comes to layout, content and design. The first version of WordPress was released in May 2003, and in the following years, its founders and the growing WordPress community improved the platform in order to support plugins, themes, widgets and more. Since then, customisable options have seen WordPress become a very flexible, approachable platform for users seeking a simple, easy to use content management system for their website. Today, WordPress powers over 30 percent of the web.

What Is Gutenberg?

gutenberg update wordpress

Considered the most significant change in the history of WordPress, integrated with the release of WordPress 5.0, is the release of Gutenberg. What is Gutenberg, you may find yourself asking? And how can it benefit my business?

In short, Gutenberg is a new WordPress editor, featuring a variety of cutting-edge features. It has been hailed ‘the future of website creation’, with its driving point focusing on simplifying content creation and editing for website owners.

Aptly named as a block-based editor, users use small segments of content called blocks to create posts and pages. These small units of content replace the current long-winded creation and customisation process. Blocks can be used easily and can be combined to build more complex layouts than those which are currently available out of the box for WordPress users. If your company is looking to utilise WordPress, it will now be easier than ever to create content-rich posts and pages with these latest changes.

What constitutes a block?

A block can be made up of any of the following:

  1. Regular text
  2. Images
  3. Widgets or buttons
  4. Video embeds
  5. Tables

Gutenberg blocks Relative marketing

The possibilities of what can be created are endless, if a block isn’t provided by default a developer API (Application Programming Interface) is provided for extending the editor and creating your own blocks. If you are interested in custom block creation feel free to contact us.

This new approach to content creation means users can now insert, rearrange and style their multimedia content, even with very basic technical knowledge. You are in control of the content creation process and can move the blocks around as you see fit to create your vision in a clean, simple, streamlined way. No mess, no fuss, just easy to use features that allows you to focus on the important stuff; creating content that has impact.

The user interface has also been altered to feature a simple and minimalistic look which hopes to ensure the ease-of-use that is expected of any user facing application in 2019. It is only through innovation like this that such platforms can hope to stay ahead as the market swarms with alternative options that could draw users away. The block driven approach combined with a fresh look should help WordPress keep current users engaged with the platform and ensure those who choose to work with WordPress find it smooth and painless.

When will Gutenberg be released?

The release date for Gutenberg was teased for November 2018, however the release date has now been pushed back and a new release date has not yet been announced as the Gutenberg team and contributors around the world attempt to make the new editor as bug free as possible before rolling it out to the world.

Gutenterg wordpress relative marketing

Why is there a need for Gutenberg?

The main reason why WordPress has decided to introduce this new editor (which is the first iteration towards a more modern WordPress) is to keep up with the times and embrace innovation looking forward. These days, having a forward-thinking approach that ensures ease of use, and an interface that works for the user is essential. Instant gratification in today’s society means users and business owners expect fast, streamlined, simple features with each WordPress update, that gives them what they want in an easy to understand format. Dated software including the current editing software in place, TinyMCE, could risk users becoming bored and turning to new platforms that are easy to use and offer a more ‘exciting’ service.

In addition to this, the old editor does not give users much scope when it comes to amending page structure, whereas with Gutenberg, styling regular content will be made a lot easier. With blocks to build the layout of each post, users will not have to fuss around with the sometimes-arduous content creation process anymore.

Embracing change

By embracing change, WordPress can better prepare in the face of competitor platforms such as Medium. In general, the design of Medium offers users a minimalistic, clean approach to content creation, with white space and limited formatting giving users a good user experience and removing clutter when creating content. It mainly operates as a social publishing platform that is open to all, and home to an array of stories, ideas, and publications. As a platform, it is geared to sharing longer form, well thought out content, where users can share ideas and build a community. In some ways this new minimalistic approach to editing that Gutenberg offers can be seen as giving users a simplistic style that can tackle the problem of rising competition. Similarly, WordPress is facing competition from companies such as Wix, which work as a complete website creation platform offering services that could potentially attract individuals and small business owners away if the Gutenberg updates were not in place.

In short, Gutenberg will benefit those hoping to create an exciting, aesthetic website, regardless of how much technical knowledge you have. Gutenberg makes things simpler, leaving users to focus on what’s important, with the confidence that content creation will be the least of their worries.

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