Although you may think that Search Engine Optimisation (SEO) stays the same all year round, this is not the case. SEO is a constantly evolving feature of the internet and digital marketing, and we love to know its latest trends.
It is not only us who need to follow its changes, however; knowing the current trends behind SEO can help you make sure that your website is up-to-date and optimised for search.
1. Content is king
The world has gone crazy for blog posts in 2019. With everyone from students to pets having their own blogs, we think that this is the number one trend of 2019, and one that it is easy to keep up with.
Starting a blog on your website is simple, but creating good quality content on your blog is slightly harder. However, by writing about relevant subjects to your company, things that you will no doubt have an endless supply of knowledge about, you will be able to create unique and quality content that Google will love.
You should write about what you know best, and what you know best is your business. From your business’s creation to your personal life, creating a blog can help people to relate to you and it will also make you a friend of Google. Quality content is, after all, one of Google’s ranking factors and can have a major effect on your ranking.
2. Voice search is growing
With the likes of Siri and Alexa infiltrating into our homes, more and more people are not just using voice services for jokes but asking serious questions. Nowadays potential customers are using voice services to connect to Google in an accessible and hands-free way, whether they need to find the best recipes for their dinner or asking Google where the best hairdresser is near them.
Many people use voice search services when they are out-and-about, and this means that most voice searches are looking for local services. If your business is locally based and wanting to connect with local residents, voice search optimisation could work for you. What’s more, it includes methods such as being mobile friendly, your page speed and converting to HTTPS.
3. SEO for YouTube
If your site or company relies on videos to promote your business, using SEO for YouTube is a sure-fire way to increase your the number of people viewing your content. Although this may sound overwhelming, it is fairly easy to optimise your YouTube videos through conducting searches and working out which keywords people are most likely to use to find your business. If you do not want to do this manually, then SEO tools such as SemRush and MOZ will help you to compare keywords and their performance on search engines.
There are also a range of other routes to go down, such as using playlists to help people find your videos, as well as creating good quality and short videos to entice viewers.
4. Search on social media platforms
Social media platforms are probably the reason most of us go on our phones, and using this to your benefit is key to get the best results.
To beat the crowds, you should make sure that your company is incredibly active on social media, running promotions and competitions, encouraging people to share your company’s news, asking for reviews and even posting the funniest memes and GIFs that you can find. Social media can help to verify your website and can even act as a landing page (the page that viewers are taken to when they click on your link).
By interacting with this digital world, you will increase your SEO marketing, the number of people who recognise your brand as well as helping to improve your Google rankings. Customers are also more likely to trust your brand if you manage to resonate with them.
5. Technical SEO
If the technology behind SEO wasn’t enough, technical SEO has now become a trend. Technical SEO is a broad term for a lot of things that you are probably already doing, such as making your website mobile-friendly and increasing your site speed. You can also reduce the amount of duplicate content your website has. Although these are just a few options, technical SEO can get complex, and this is why we are on hand to help provide the support that you need to improve your site visibility on search engines.
6. Optimise for featured snippets
Featured snippets are selected parts of content that are picked and featured on top of Google’s organic results. These aim to answer popular questions and by being featured, they give additional brand expose in search results. Feature snippets come in different types, including paragraphs, lists and tables. Improving the overall rankings of a website can help businesses gain featured snippets, as well as increased traffic and better expose on search engines.
7. Local signals
You can turn your window shoppers into real customers by following the trend for local SEO. Local SEO is used to attract customers in your business’s vicinity or customers that live locally, whether they are looking to rush to the shops for a forgotten grocery, or wanting to get their hair done before work.
You can add local signals to your website by adding your location to your list of keywords and in your contact information and create pages that focus on your company’s location, such as ‘Grocery Store London’. You can also add this to your page title and sub-titles if you want to go the extra mile
8. Mobile first
“Mobile Indexing” may sound like a bit of a complicated phrase, but, stripped down to basics, it means that the mobile version of your website will be the one the Google uses in its rankings. We must admit that many of us are addicted to our mobiles, and mobile-first SEO makes sure that you get the smart-phone addicted crowd streaming to your website. Apart from checking that your site is mobile-friendly and that its load time is not too lengthy, there are a few other key elements to consider when looking at a website’s online presence. If mobile-first indexing becomes an even larger trend throughout 2019, we will be here to help you through it.
Here at Relative Marketing, our SEO services can help you to make the most of the internet. We’ll develop and implement a tailored SEO strategy for your long term strategy and help you get featured on Google for the key terms for your business.