Marketing Automation Header Page

Marketing Automation

Behavioural based marketing.

Optimising your marketing efforts.

Generate Leads

Generate more leads for your business.

Nurture Leads

Nurture your leads through every step of the sales journey.

Measure ROI

Measure your return on investment with automated reporting and optimise your marketing efforts.

For more information on Marketing Automation, make sure you get in touch


Marketing automation is a buzzword that has been floating around the digital marketing industry for some time now and rightly so. The process of marketing automation consists of efficiently nurturing your prospects with personal dynamic content at every touch point of the the sales cycle. Here at Relative we believe the marketing process should be made as simple and transparent as possible and that’s what our platform focuses on doing. We do the leg work in marketing and you can see the live results.


Investing in Marketing Automation opens your sales team to wide suite of tools that help nurture leads through their entire life-cycle from discovering the lead to closing the sale.

With these suite of tools your business build a relationship with prospects, find find out where your potential customers are coming from, discover what marketing techniques work best for your audience, give them a score based on their activity and see them in real time on the sales pipeline.


Get your sales team focused on hot leads from automated lead scoring technology! Our system automatically ranks prospects based on their engagement – be that  filling in a form, visiting certain pages (re-visiting) and opening emails. The type and amount of engagement will determine how the lead is scored  and the higher the score the the warmer the lead.

If the lead has stopped engaging with your content the score will diminish over time.

Marketing automation lead scoring
Marketing Automation Visitor ID


Using our visitor identification system and our reverse IP look up you can track  and manage all of you web traffic even if they’re anonymous visitors. The reverse IP look up will retrieve information such as names, emails, phone numbers from the businesses that are visiting your site and automatically add them to the contact manager. Once receiving information on the users the system will display the amount of times they visited your site, the different pages on your site and how long they spent on your site.

Our visitor ID system will automatically send out a daily email with a list of contacts that have recently visited your website, so you can take action and close on your opportunities.


The contacts drawn in from our visitor ID software and give a score from our lead scoring technology will plug straight into our dynamic sales pipeline platform. On this platform you can create custom deal stages for every touch point of the sales journey and your sales team will be able the monitor the life of the lead through the full sale cycle.

On the sales pipeline you can set tasks for your colleagues to complete and set estimated deadlines for conversions. The reporting tool within the sales pipeline allows you to see an overview of the opportunities you won and the opportunities you lost so you can look back and revise your marketing efforts.

Integrated Analytics Marketing Automation


Use the analytics dashboard to easily filter through data and metrics to create understandable end to end reports on multiple marketing campaigns. The analytics suite allow users to easily track campaigns step by step in real time and provide all the information needed to measure the effectiveness of the campaign.


  • Email Analytics

Insights such as clicks, opens, deliveries and bounces will be provided in a report to help you understand which emails are resonating best with your audience.

  • End to end campaign tracking (ROI)

Track your your website conversions from the moment the user lands on your site to the sale and allocate a cost to the lead and compare it to the ROI.

  • Google Analytics Integration

Our system plugs straight into Google Adwords so you can see how well your paid search campaigns are performing.

  • User Behaviour

See your users behaviour right from the first time they open an email, convert to an opportunity and finally into a sale on our lead timeline.