Relative Blog

R=MC2

News and information

Get yourself a healthy dose of rambling and musings from the
minds of the relative marketing team.

Understanding the Marketing Mix and the 4 Ps

Earlier this year, Apple Inc. announced a first quarter net profit of $18 billion and a second quarter net profit of $13.6 billion. There’s no denying that Apple have got something very, VERY right. When it comes to marketing your business it comes down to the...

The Video Revolution, are you part of it?

According to data released earlier this year by Syndacast, 74% off all Internet traffic in 2017 will be video. That’s a staggering statistic. Twitter has adopted the video revolution by allowing it’s users to shoot, edit and share videos directly to their followers through their...

Why businesses should be thinking about the mobile web

The Internet has changed the way we go about our daily lives. From checking our email, staying in touch with family and friends, shopping for groceries or watching TV, it can all be accessed online. What’s even more incredible is we can do all of...

Email Marketing Statistics 2015

Email Marketing is one of the most powerful ways of interacting with your customers and often gets lost with the hype of social media even though it out perform social by a mile. It's Personal You see, email is the most personal form of digital communication. You...

Walking Dead Infographic 2015

Most of us here at Relative Marketing love The Walking Dead (except one, obviously a walker), and as we break for Season 5 we take a look back at the Kill Statistics for this Epic Show. ...

Email Marketing and the Lifetime Customer Sales Model

As a customer, we expect businesses to email us if there's anything we need to know, whether it's a sale or a new product release. Our favourite musicians don't call us about their new summer tour, nor do local restaurants text us with their new...