Relative Blog

R=MC2

News and information

Get yourself a healthy dose of rambling and musings from the
minds of the relative marketing team.

New Tyrers Coaches Website Development

The new Tyrers Coaches website development went live today. The project has been ongoing for some time , taking the old website and giving it a more modern look. The new website was developed in WordPress, which allowed us give it the look we desired with it...

53° “Relatively Speaking”

Below is the article about us that features in the February issue of "53 degrees" Really pleased with it! FOR a small company with its roots planted firmly in Manchester’s media and creative industry Relative Marketing is facing a new year in buoyant mood. The “relative” part relates...

Digital VS Traditional Marketing

Explanation Marketing has been around for decades, and only until recently it consisted solely of outbound strategies using platforms such as print media, broadcast media, direct mail and telemarketing. This form of Marketing pushed advertising at a broad variety of consumers with only one-way communication. However, the...

The True Value Of Email Marketing

We’ve all heard of email marketing. We all know it’s utilised by a multitude of businesses globally. We all hear it makes a good return on investment, but what we very rarely hear is why? To some business owners, email campaigns are a foreign form of marketing...

New Infographic Design for A Connolly Ltd

Some people ask us "What's so important about statistics and why do we need them?" Well, in business we need to make decisions and sometimes we need to make them fast. Infographics are a great way of visually demonstrating statistical results and help us to...

Why is quality web content so important?

  Web design, when done correctly, can visually represent your reputation as a business. However, it’s the quality web content that drives prospective customers to regularly re-visit your site. So in essence, without that content you’ve missed out on creating the first chance to actually market your...

A Simple Visualisation For Marketing Performance

Over the past 15 years I’ve met with many SME’s and spoken to the board of directors at larger companies and I find it incredible just how many business owners still don’t analyze their marketing performance. Time and time again I’ve heard the same kind...

Understanding the Marketing Mix and the 4 Ps

Earlier this year, Apple Inc. announced a first quarter net profit of $18 billion and a second quarter net profit of $13.6 billion. There’s no denying that Apple have got something very, VERY right. When it comes to marketing your business it comes down to the...

The Video Revolution, are you part of it?

According to data released earlier this year by Syndacast, 74% off all Internet traffic in 2017 will be video. That’s a staggering statistic. Twitter has adopted the video revolution by allowing it’s users to shoot, edit and share videos directly to their followers through their...

Why businesses should be thinking about the mobile web

The Internet has changed the way we go about our daily lives. From checking our email, staying in touch with family and friends, shopping for groceries or watching TV, it can all be accessed online. What’s even more incredible is we can do all of...